Influencer Fee

The amount you pay the influencer per post. Nano influencers: $50-250, Micro: $100-500, Mid-tier: $500-5,000.

Conversion Rate

Percentage of viewers who convert to paying customers. Typical rates: 0.5-3% for cold traffic, 2-5% for warm audiences.

Expected Impressions

Estimated views/reach for the influencer's post. Check their past posts for average engagement.

App Subscription Price

Your monthly subscription price.

Customer LTV

Average months a customer stays subscribed. Most apps see 3-12 months depending on the product.

Tips

• Use tier buttons for quick benchmark values
• Start conservative - actual results may vary
• Micro influencers (10K-50K) often have better engagement
• Click "Share" to save your calculation